Main street retail districts or shopping centers? comparing the preferences of low-income consumers
This study investigated the attitudes of low-income consumers, comparing their preferences between high street retail districts and shopping centers. The interviews were conducted in three representative retail districts in low-income neighborhoods in the city of São Paulo. Although the consumers we...
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| Main Authors: | , , , |
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| Format: | article |
| Language: | EN PT |
| Published: |
FUCAPE Business School
2012
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| Subjects: | |
| Online Access: | https://doaj.org/article/fbce1ff7a2c742cb8b1e78612a8ea555 |
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