MARKETING ASSESSMENT OF IMAGE RUSSIAN UIF

We consider the evaluation of the significance of factors Russian UIF for each group of employees of the company and group perceptions of selected investment firm, and produced ranking image-forming qualities from a list of criteria for evaluation of the image based on the SNW-analysis of the invest...

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Autor principal: O. Avelicheva
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2016
Materias:
uif
Acceso en línea:https://doaj.org/article/fbf7c7f7745c4a76b7544b2ec24e9820
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