THE EFFECT OF LENIENT RETURN POLICY ON BRAND RECOGNITION

Every year, the global retail industry loses billions of dollars due to the product returns. Despite this, too little attention in the literature has been paid to examine customers' intentions to return and the associated implications. As the subject of returns is broad and multifaceted, this a...

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Autores principales: Kateryna Lysenko Ryba, Dominik Zimon, Beata Zatwarnicka Madura
Formato: article
Lenguaje:EN
Publicado: Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia 2021
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Acceso en línea:https://doaj.org/article/fee0e2ecaa9244f18103d952337ea6de
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