THE EFFECT OF LENIENT RETURN POLICY ON BRAND RECOGNITION
Every year, the global retail industry loses billions of dollars due to the product returns. Despite this, too little attention in the literature has been paid to examine customers' intentions to return and the associated implications. As the subject of returns is broad and multifaceted, this a...
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| Main Authors: | , , |
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| Format: | article |
| Language: | EN |
| Published: |
Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia
2021
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| Subjects: | |
| Online Access: | https://doaj.org/article/fee0e2ecaa9244f18103d952337ea6de |
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