Humor as a branding strategy in political discourse: A case study from Romania

In this paper we discuss the construction and consolidation of the political brand ‘The Tribune-Jester’ in relation to the use of ethnic humor in the form of joking in Romanian parliamentary discourse by a controversial political figure of Romanian politics, Corneliu Vadim Tudor. The data come from...

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Autores principales: Săftoiu,Răzvan, Popescu,Carmen
Lenguaje:English
Publicado: Pontificia Universidad Católica de Valparaíso. Instituto de Literatura y Ciencias del Lenguaje 2014
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Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-09342014000200007
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