Humor as a branding strategy in political discourse: A case study from Romania
In this paper we discuss the construction and consolidation of the political brand The Tribune-Jester in relation to the use of ethnic humor in the form of joking in Romanian parliamentary discourse by a controversial political figure of Romanian politics, Corneliu Vadim Tudor. The data come from...
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| Autores principales: | , |
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| Lenguaje: | English |
| Publicado: |
Pontificia Universidad Católica de Valparaíso. Instituto de Literatura y Ciencias del Lenguaje
2014
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| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-09342014000200007 |
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| Sumario: | In this paper we discuss the construction and consolidation of the political brand The Tribune-Jester in relation to the use of ethnic humor in the form of joking in Romanian parliamentary discourse by a controversial political figure of Romanian politics, Corneliu Vadim Tudor. The data come from transcripts of the meetings from the internet section Parliamentary Debates of the Senate and are analyzed using concepts from discourse analysis, pragmatics and conversation analysis. Under the guise of humor, the Member of Parliament (MP) profits by the rules of parliamentary politics and succeeds in portraying himself as a populist politician, in rebelling against the establishment and in voicing his nationalistic attitudes. |
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