Humor as a branding strategy in political discourse: A case study from Romania

In this paper we discuss the construction and consolidation of the political brand The Tribune-Jester in relation to the use of ethnic humor in the form of joking in Romanian parliamentary discourse by a controversial political figure of Romanian politics, Corneliu Vadim Tudor. The data come from...

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Autores principales:	Săftoiu,Răzvan, Popescu,Carmen
Lenguaje:	English
Publicado:	Pontificia Universidad Católica de Valparaíso. Instituto de Literatura y Ciencias del Lenguaje 2014
Materias:	Joking mode political brand parliamentary discourse ethnic humor
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-09342014000200007
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spelling	oai:scielo:S0718-093420140002000072014-08-08Humor as a branding strategy in political discourse: A case study from RomaniaSăftoiu,RăzvanPopescu,Carmen Joking mode political brand parliamentary discourse ethnic humor In this paper we discuss the construction and consolidation of the political brand The Tribune-Jester in relation to the use of ethnic humor in the form of joking in Romanian parliamentary discourse by a controversial political figure of Romanian politics, Corneliu Vadim Tudor. The data come from transcripts of the meetings from the internet section Parliamentary Debates of the Senate and are analyzed using concepts from discourse analysis, pragmatics and conversation analysis. Under the guise of humor, the Member of Parliament (MP) profits by the rules of parliamentary politics and succeeds in portraying himself as a populist politician, in rebelling against the establishment and in voicing his nationalistic attitudes.info:eu-repo/semantics/openAccessPontificia Universidad Católica de Valparaíso. Instituto de Literatura y Ciencias del LenguajeRevista signos v.47 n.85 20142014-08-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-09342014000200007en10.4067/S0718-09342014000200007
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Joking mode political brand parliamentary discourse ethnic humor
spellingShingle	Joking mode political brand parliamentary discourse ethnic humor Săftoiu,Răzvan Popescu,Carmen Humor as a branding strategy in political discourse: A case study from Romania
description	In this paper we discuss the construction and consolidation of the political brand The Tribune-Jester in relation to the use of ethnic humor in the form of joking in Romanian parliamentary discourse by a controversial political figure of Romanian politics, Corneliu Vadim Tudor. The data come from transcripts of the meetings from the internet section Parliamentary Debates of the Senate and are analyzed using concepts from discourse analysis, pragmatics and conversation analysis. Under the guise of humor, the Member of Parliament (MP) profits by the rules of parliamentary politics and succeeds in portraying himself as a populist politician, in rebelling against the establishment and in voicing his nationalistic attitudes.
author	Săftoiu,Răzvan Popescu,Carmen
author_facet	Săftoiu,Răzvan Popescu,Carmen
author_sort	Săftoiu,Răzvan
title	Humor as a branding strategy in political discourse: A case study from Romania
title_short	Humor as a branding strategy in political discourse: A case study from Romania
title_full	Humor as a branding strategy in political discourse: A case study from Romania
title_fullStr	Humor as a branding strategy in political discourse: A case study from Romania
title_full_unstemmed	Humor as a branding strategy in political discourse: A case study from Romania
title_sort	humor as a branding strategy in political discourse: a case study from romania
publisher	Pontificia Universidad Católica de Valparaíso. Instituto de Literatura y Ciencias del Lenguaje
publishDate	2014
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-09342014000200007
work_keys_str_mv	AT s259ftoiur259zvan humorasabrandingstrategyinpoliticaldiscourseacasestudyfromromania AT popescucarmen humorasabrandingstrategyinpoliticaldiscourseacasestudyfromromania
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Humor as a branding strategy in political discourse: A case study from Romania

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