Humor as a branding strategy in political discourse: A case study from Romania
In this paper we discuss the construction and consolidation of the political brand The Tribune-Jester in relation to the use of ethnic humor in the form of joking in Romanian parliamentary discourse by a controversial political figure of Romanian politics, Corneliu Vadim Tudor. The data come from...
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| Autores principales: | , |
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| Lenguaje: | English |
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Pontificia Universidad Católica de Valparaíso. Instituto de Literatura y Ciencias del Lenguaje
2014
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| Materias: | |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-09342014000200007 |
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