Perceived quality in fresh peaches: an approach through structural equation modeling

The quality requirements that consumers consider in their decision to purchase fresh fruit have garnered a great deal of attention from the actors in the fresh fruit productivity chain. This study seeks to identify attributes that could explain how a consumer of fresh peaches perceives quality. The...

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Autores principales: Mora,Marcos, Espinoza,Jacqueline, Schnettler,Berta, Echeverría,Gemma, Predieri,Stefano, Infante,Rodrigo
Lenguaje:English
Publicado: Pontificia Universidad Católica de Chile. Facultad de Agronomía e Ingeniería Forestal 2011
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Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202011000200002
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spelling oai:scielo:S0718-162020110002000022011-09-01Perceived quality in fresh peaches: an approach through structural equation modelingMora,MarcosEspinoza,JacquelineSchnettler,BertaEcheverría,GemmaPredieri,StefanoInfante,Rodrigo Intrinsic and extrinsic attributes quality structural equation models The quality requirements that consumers consider in their decision to purchase fresh fruit have garnered a great deal of attention from the actors in the fresh fruit productivity chain. This study seeks to identify attributes that could explain how a consumer of fresh peaches perceives quality. The focus on the peach was because of the limited knowledge of the signs of quality that the consumer is seeking in this fruit. As a result, the objective was to produce a model that explains the perception of the quality of fresh peaches by Spanish consumers. A theoretical model was created that explains quality using a set of intrinsic and extrinsic attributes. The information was from a survey of closed questions administered in person to a non-probabilistic sample of 192 Spanish consumers. The methodology used was structural equation modeling, with an analysis for goodness of fit using the indicators CMIN/ DF, RMR, NFI, RFI, RMSEA, and HOELTER. Thus, by adjusting the values recommended by the literature, a model was identified that explains the quality decisions of the consumers studied using two sets of attributes: intrinsic and extrinsic. Finally, significant and strong relationships were established between the perceived quality and the homogeneity of the fruit and between the perceived quality and the availability in supermarkets and fruit stores.info:eu-repo/semantics/openAccessPontificia Universidad Católica de Chile. Facultad de Agronomía e Ingeniería ForestalCiencia e investigación agraria v.38 n.2 20112011-08-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202011000200002en10.4067/S0718-16202011000200002
institution Scielo Chile
collection Scielo Chile
language English
topic Intrinsic and extrinsic attributes
quality
structural equation models
spellingShingle Intrinsic and extrinsic attributes
quality
structural equation models
Mora,Marcos
Espinoza,Jacqueline
Schnettler,Berta
Echeverría,Gemma
Predieri,Stefano
Infante,Rodrigo
Perceived quality in fresh peaches: an approach through structural equation modeling
description The quality requirements that consumers consider in their decision to purchase fresh fruit have garnered a great deal of attention from the actors in the fresh fruit productivity chain. This study seeks to identify attributes that could explain how a consumer of fresh peaches perceives quality. The focus on the peach was because of the limited knowledge of the signs of quality that the consumer is seeking in this fruit. As a result, the objective was to produce a model that explains the perception of the quality of fresh peaches by Spanish consumers. A theoretical model was created that explains quality using a set of intrinsic and extrinsic attributes. The information was from a survey of closed questions administered in person to a non-probabilistic sample of 192 Spanish consumers. The methodology used was structural equation modeling, with an analysis for goodness of fit using the indicators CMIN/ DF, RMR, NFI, RFI, RMSEA, and HOELTER. Thus, by adjusting the values recommended by the literature, a model was identified that explains the quality decisions of the consumers studied using two sets of attributes: intrinsic and extrinsic. Finally, significant and strong relationships were established between the perceived quality and the homogeneity of the fruit and between the perceived quality and the availability in supermarkets and fruit stores.
author Mora,Marcos
Espinoza,Jacqueline
Schnettler,Berta
Echeverría,Gemma
Predieri,Stefano
Infante,Rodrigo
author_facet Mora,Marcos
Espinoza,Jacqueline
Schnettler,Berta
Echeverría,Gemma
Predieri,Stefano
Infante,Rodrigo
author_sort Mora,Marcos
title Perceived quality in fresh peaches: an approach through structural equation modeling
title_short Perceived quality in fresh peaches: an approach through structural equation modeling
title_full Perceived quality in fresh peaches: an approach through structural equation modeling
title_fullStr Perceived quality in fresh peaches: an approach through structural equation modeling
title_full_unstemmed Perceived quality in fresh peaches: an approach through structural equation modeling
title_sort perceived quality in fresh peaches: an approach through structural equation modeling
publisher Pontificia Universidad Católica de Chile. Facultad de Agronomía e Ingeniería Forestal
publishDate 2011
url http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202011000200002
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AT schnettlerberta perceivedqualityinfreshpeachesanapproachthroughstructuralequationmodeling
AT echeverriagemma perceivedqualityinfreshpeachesanapproachthroughstructuralequationmodeling
AT predieristefano perceivedqualityinfreshpeachesanapproachthroughstructuralequationmodeling
AT infanterodrigo perceivedqualityinfreshpeachesanapproachthroughstructuralequationmodeling
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