Market management: the impact on the development of an ornamental plants supply chain in Curitiba, Brazil

Market management: the impact on the development of an ornamental plants supply chain in Curitiba, Brazil

The results of a study of the impact of market management on the ornamental plants supply chain are presented, using Curitiba, which is considered the most expressive flower market in Paraná State, as a case study. The flower market in Paraná ranks fifth in Brazil in terms of the volume of commercia...

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Bibliographic Details
Main Authors: Muraro,Daniel, Negrelle,Raquel R.B, Cuquel,Francine L, Anacleto,Adilson
Language:English
Published: Pontificia Universidad Católica de Chile. Facultad de Agronomía e Ingeniería Forestal 2015
Subjects:
Brazil
business relationship
floriculture
production
retail and wholesale
Online Access:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202015000300013
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