Investigating consumer food choice behavior: an application combining sensory evaluation and experimental auctions

Investigating consumer food choice behavior: an application combining sensory evaluation and experimental auctions

Abstract In this study, we investigated which piece of information collected with sensory evaluation tools exhibits better predictive capacity on the willingness to pay: information about preferences for a sensory quality attribute using hedonic scales or information about the perceived intensity fo...

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Autores principales: Gallardo,R. Karina, Hong,Yeon A, Silva-Jaimes,Marcial, Flores-Orozco,Johanna
Lenguaje:English
Publicado: Pontificia Universidad Católica de Chile. Facultad de Agronomía e Ingeniería Forestal 2018
Materias:
Food choice behavior
hedonic
intensity stimuli
willingness to pay
Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202018000100001
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