Factors Influencing Corporate Online Identity: A New Paradigm
Electronic commerce research has shown that a very wide variety of factors such as website quality and vendor reputation influence consumer behaviors and outcomes. These behaviors and outcomes include: trust, intention to transact, and return visits. However, these factors are typically studied in i...
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| Autores principales: | , |
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| Lenguaje: | English |
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Universidad de Talca
2009
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| Materias: | |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762009000300003 |
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