Factors Influencing Corporate Online Identity: A New Paradigm

Electronic commerce research has shown that a very wide variety of factors such as website quality and vendor reputation influence consumer behaviors and outcomes. These behaviors and outcomes include: trust, intention to transact, and return visits. However, these factors are typically studied in i...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Walczak,Steven, Gregg,Dawn G
Lenguaje:	English
Publicado:	Universidad de Talca 2009
Materias:	E-commerce Online Identity Website Quality Trust Feedback/Reviews Reputation Mechanisms
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762009000300003
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:scielo:S0718-18762009000300003
record_format	dspace
spelling	oai:scielo:S0718-187620090003000032018-10-12Factors Influencing Corporate Online Identity: A New ParadigmWalczak,StevenGregg,Dawn G E-commerce Online Identity Website Quality Trust Feedback/Reviews Reputation Mechanisms Electronic commerce research has shown that a very wide variety of factors such as website quality and vendor reputation influence consumer behaviors and outcomes. These behaviors and outcomes include: trust, intention to transact, and return visits. However, these factors are typically studied in isolation and often show conflicting results. This paper proposes a unifying model of online identity (or e-image) that combines the various factors that influence user perceptions of an e-business. Survey results support the importance of a wide variety of e-image factors when forming impressions online and show that while information content is the foremost concern for most users, the importance of other factors varies depending on the role of the user in establishing a relationship with the owner of the online identity.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.4 n.3 20092009-12-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762009000300003en10.4067/S0718-18762009000300003
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	E-commerce Online Identity Website Quality Trust Feedback/Reviews Reputation Mechanisms
spellingShingle	E-commerce Online Identity Website Quality Trust Feedback/Reviews Reputation Mechanisms Walczak,Steven Gregg,Dawn G Factors Influencing Corporate Online Identity: A New Paradigm
description	Electronic commerce research has shown that a very wide variety of factors such as website quality and vendor reputation influence consumer behaviors and outcomes. These behaviors and outcomes include: trust, intention to transact, and return visits. However, these factors are typically studied in isolation and often show conflicting results. This paper proposes a unifying model of online identity (or e-image) that combines the various factors that influence user perceptions of an e-business. Survey results support the importance of a wide variety of e-image factors when forming impressions online and show that while information content is the foremost concern for most users, the importance of other factors varies depending on the role of the user in establishing a relationship with the owner of the online identity.
author	Walczak,Steven Gregg,Dawn G
author_facet	Walczak,Steven Gregg,Dawn G
author_sort	Walczak,Steven
title	Factors Influencing Corporate Online Identity: A New Paradigm
title_short	Factors Influencing Corporate Online Identity: A New Paradigm
title_full	Factors Influencing Corporate Online Identity: A New Paradigm
title_fullStr	Factors Influencing Corporate Online Identity: A New Paradigm
title_full_unstemmed	Factors Influencing Corporate Online Identity: A New Paradigm
title_sort	factors influencing corporate online identity: a new paradigm
publisher	Universidad de Talca
publishDate	2009
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762009000300003
work_keys_str_mv	AT walczaksteven factorsinfluencingcorporateonlineidentityanewparadigm AT greggdawng factorsinfluencingcorporateonlineidentityanewparadigm
_version_	1714202196271169536

Factors Influencing Corporate Online Identity: A New Paradigm

Ejemplares similares