The Paradoxical Nature of Electronic Decision Aids on Comparison-Shopping: The Experiments and Analysis
Consumers who use electronic decision aids such as comparison-shopping agents may be overwhelmed by the amount of choice information available to them, leading to an inability to choose or dissatisfaction with the ultimate choice, a state of "choice overload." Two experiments were designed...
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| Autores principales: | , , |
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| Lenguaje: | English |
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Universidad de Talca
2009
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| Materias: | |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762009000300008 |
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