What factors influence online brand trust: evidence from online tickets buyers in Malaysia
This study examines online brand trust and its influencing factors in the specific context of online air ticket buyers in Malaysia. Summarizing academic literature on online brand trust drivers, it was found that there is a need to conduct research on online brand trust. Accordingly our hypotheses i...
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Universidad de Talca
2010
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oai:scielo:S0718-187620100003000082018-10-12What factors influence online brand trust: evidence from online tickets buyers in MalaysiaShah Alam,SyedMohd Yasin,Norjaya Online Brand Trust Security/privacy Word-of-mouth online Experience Quality Information and Brand Reputation Malaysian Internet Users This study examines online brand trust and its influencing factors in the specific context of online air ticket buyers in Malaysia. Summarizing academic literature on online brand trust drivers, it was found that there is a need to conduct research on online brand trust. Accordingly our hypotheses is that word-of-mouth, online experience, security/privacy, perceived risk, brand reputation and quality information have significant influence on online brand trust. Our hypothesis is being tested in terms of mentioned variables, on online airline ticket buyers in Malaysia. Using survey methodology, data was collected from 289 online air ticket buyers through questionnaire; validity and reliability tests and causality analysis (multiple regression analysis) had been conducted. According to the findings of the study, security/privacy, word-of-mouth, online experience, quality information and brand reputation appear to have a significant and positive relationship with online brand trust. The results are compared with earlier findings and limitation and further research are discussed. This study provides insightful understanding of consumer’s online brand trust.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.5 n.3 20102010-12-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762010000300008en10.4067/S0718-18762010000300008 |
| institution |
Scielo Chile |
| collection |
Scielo Chile |
| language |
English |
| topic |
Online Brand Trust Security/privacy Word-of-mouth online Experience Quality Information and Brand Reputation Malaysian Internet Users |
| spellingShingle |
Online Brand Trust Security/privacy Word-of-mouth online Experience Quality Information and Brand Reputation Malaysian Internet Users Shah Alam,Syed Mohd Yasin,Norjaya What factors influence online brand trust: evidence from online tickets buyers in Malaysia |
| description |
This study examines online brand trust and its influencing factors in the specific context of online air ticket buyers in Malaysia. Summarizing academic literature on online brand trust drivers, it was found that there is a need to conduct research on online brand trust. Accordingly our hypotheses is that word-of-mouth, online experience, security/privacy, perceived risk, brand reputation and quality information have significant influence on online brand trust. Our hypothesis is being tested in terms of mentioned variables, on online airline ticket buyers in Malaysia. Using survey methodology, data was collected from 289 online air ticket buyers through questionnaire; validity and reliability tests and causality analysis (multiple regression analysis) had been conducted. According to the findings of the study, security/privacy, word-of-mouth, online experience, quality information and brand reputation appear to have a significant and positive relationship with online brand trust. The results are compared with earlier findings and limitation and further research are discussed. This study provides insightful understanding of consumer’s online brand trust. |
| author |
Shah Alam,Syed Mohd Yasin,Norjaya |
| author_facet |
Shah Alam,Syed Mohd Yasin,Norjaya |
| author_sort |
Shah Alam,Syed |
| title |
What factors influence online brand trust: evidence from online tickets buyers in Malaysia |
| title_short |
What factors influence online brand trust: evidence from online tickets buyers in Malaysia |
| title_full |
What factors influence online brand trust: evidence from online tickets buyers in Malaysia |
| title_fullStr |
What factors influence online brand trust: evidence from online tickets buyers in Malaysia |
| title_full_unstemmed |
What factors influence online brand trust: evidence from online tickets buyers in Malaysia |
| title_sort |
what factors influence online brand trust: evidence from online tickets buyers in malaysia |
| publisher |
Universidad de Talca |
| publishDate |
2010 |
| url |
http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762010000300008 |
| work_keys_str_mv |
AT shahalamsyed whatfactorsinfluenceonlinebrandtrustevidencefromonlineticketsbuyersinmalaysia AT mohdyasinnorjaya whatfactorsinfluenceonlinebrandtrustevidencefromonlineticketsbuyersinmalaysia |
| _version_ |
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