Privacy-Friendly Business Models for Location-Based Mobile Services

This paper presents a theoretical model to analyze the privacy issues involved in business models for location-based mobile services. We report the results of an exploratory field experiment in Switzerland that assessed the factors driving the net payoff to users of mobile businesses. We found that...

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Autores principales: Liu,Zhan, Bonazzi,Riccardo, Fritscher,Boris, Pigneur,Yves
Lenguaje:English
Publicado: Universidad de Talca 2011
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Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762011000200009
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