Privacy-Friendly Business Models for Location-Based Mobile Services
This paper presents a theoretical model to analyze the privacy issues involved in business models for location-based mobile services. We report the results of an exploratory field experiment in Switzerland that assessed the factors driving the net payoff to users of mobile businesses. We found that...
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| Autores principales: | , , , |
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| Lenguaje: | English |
| Publicado: |
Universidad de Talca
2011
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| Materias: | |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762011000200009 |
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