Privacy-Friendly Business Models for Location-Based Mobile Services

Privacy-Friendly Business Models for Location-Based Mobile Services

This paper presents a theoretical model to analyze the privacy issues involved in business models for location-based mobile services. We report the results of an exploratory field experiment in Switzerland that assessed the factors driving the net payoff to users of mobile businesses. We found that...

Full description

Saved in:
Bibliographic Details
Main Authors: Liu,Zhan, Bonazzi,Riccardo, Fritscher,Boris, Pigneur,Yves
Language:English
Published: Universidad de Talca 2011
Subjects:
Privacy
Location-based services
Business model
Design science
Information systems
Personal data disclosed
User’s payoff
Personalization available
Control over user personal data
Online Access:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762011000200009
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762011000200009

Similar Items