Extensive Experimental Validation of a Personalized Approach for Coping with Unfair Ratings in Reputation Systems

The unfair rating problem exists when a buying agent models the trustworthiness of selling agents by also relying on ratings of the sellers from other buyers in electronic marketplaces, that is in a reputation system. In this article, we first analyze the capabilities of existing approaches for copi...

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Autor principal: Zhang,Jie
Lenguaje:English
Publicado: Universidad de Talca 2011
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Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762011000300005
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