Hyperlink Analysis of E-commerce Websites for Business Intelligence: Exploring Websites of Top Retail Companies of Asia Pacific and USA

Hyperlinks, which connect web pages on the World Wide Web, are rich sources of hidden information. E- Commerce Websites, which are created for different purposes from online sales to company promotion, would benefit if they receive more links from other websites as this would lead to increase the tr...

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Autores principales: Kannan,Rathimala, Govindan,Marthandan
Lenguaje:English
Publicado: Universidad de Talca 2011
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Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762011000300008
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