The Impact of Testimonials on Purchase Intentions in a Mock E-commerce Web Site
Purchasing through virtual market is different from the process that takes place in the traditional market. In this market, things are less tangible and more threatening. Therefore, trust becomes crucial and it is established in a different way. This study examined the effect of testimonials on the...
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| Autores principales: | , |
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| Lenguaje: | English |
| Publicado: |
Universidad de Talca
2012
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| Materias: | |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762012000100005 |
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