Internet Shopping Behavior of Turkish Customers: Comparison of Two Competing Models
In this Internet age, information technologies are increasingly penetrating our daily lives. Internet Shopping has become a daily activity for most of us. However, there are very limited studies to investigate cognitive factors influencing individuals’ online shopping behavior in a develop...
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| Lenguaje: | English |
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Universidad de Talca
2012
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| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762012000100007 |
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