Internet Shopping Behavior of Turkish Customers: Comparison of Two Competing Models

In this Internet age, information technologies are increasingly penetrating our daily lives. Internet Shopping has become a daily activity for most of us. However, there are very limited studies to investigate cognitive factors influencing individuals’ online shopping behavior in a develop...

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Autor principal:	Hamit Turan,Aykut
Lenguaje:	English
Publicado:	Universidad de Talca 2012
Materias:	Extended technology acceptance model Theory of planned behavior Comparison of theories Structural equation modeling Turkey
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762012000100007
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spelling	oai:scielo:S0718-187620120001000072018-10-12Internet Shopping Behavior of Turkish Customers: Comparison of Two Competing ModelsHamit Turan,Aykut Extended technology acceptance model Theory of planned behavior Comparison of theories Structural equation modeling Turkey In this Internet age, information technologies are increasingly penetrating our daily lives. Internet Shopping has become a daily activity for most of us. However, there are very limited studies to investigate cognitive factors influencing individuals’ online shopping behavior in a developing country context. In this study, two widely used socio-psychology based theories, the extended version of Technology Acceptance Model (e-TAM) and Theory of Planned Behavior (TPB), have been tested in Internet shopping context and the results are compared for a Turkish sample. The results have revealed significant theoretical relationships for all of the proposed paths in both theories, yet the Theory of Planned Behavior presented better fit indices and proven to be a more detailed explanatory framework.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.7 n.1 20122012-04-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762012000100007en10.4067/S0718-18762012000100007
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Extended technology acceptance model Theory of planned behavior Comparison of theories Structural equation modeling Turkey
spellingShingle	Extended technology acceptance model Theory of planned behavior Comparison of theories Structural equation modeling Turkey Hamit Turan,Aykut Internet Shopping Behavior of Turkish Customers: Comparison of Two Competing Models
description	In this Internet age, information technologies are increasingly penetrating our daily lives. Internet Shopping has become a daily activity for most of us. However, there are very limited studies to investigate cognitive factors influencing individuals’ online shopping behavior in a developing country context. In this study, two widely used socio-psychology based theories, the extended version of Technology Acceptance Model (e-TAM) and Theory of Planned Behavior (TPB), have been tested in Internet shopping context and the results are compared for a Turkish sample. The results have revealed significant theoretical relationships for all of the proposed paths in both theories, yet the Theory of Planned Behavior presented better fit indices and proven to be a more detailed explanatory framework.
author	Hamit Turan,Aykut
author_facet	Hamit Turan,Aykut
author_sort	Hamit Turan,Aykut
title	Internet Shopping Behavior of Turkish Customers: Comparison of Two Competing Models
title_short	Internet Shopping Behavior of Turkish Customers: Comparison of Two Competing Models
title_full	Internet Shopping Behavior of Turkish Customers: Comparison of Two Competing Models
title_fullStr	Internet Shopping Behavior of Turkish Customers: Comparison of Two Competing Models
title_full_unstemmed	Internet Shopping Behavior of Turkish Customers: Comparison of Two Competing Models
title_sort	internet shopping behavior of turkish customers: comparison of two competing models
publisher	Universidad de Talca
publishDate	2012
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762012000100007
work_keys_str_mv	AT hamitturanaykut internetshoppingbehaviorofturkishcustomerscomparisonoftwocompetingmodels
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Internet Shopping Behavior of Turkish Customers: Comparison of Two Competing Models

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