Forming Buyer Coalition Scheme with Connection of a Coalition Leader
Despite the variety of existing theoretical models for buyers’ coalition in the current e-commerce literature, no existing coalition scheme explicitly takes into consideration issues related to the leadership attributes of the coalition. By adopting a design science research methodology an...
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| Autores principales: | , , |
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| Lenguaje: | English |
| Publicado: |
Universidad de Talca
2012
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| Materias: | |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762012000100009 |
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