Forming Buyer Coalition Scheme with Connection of a Coalition Leader

Despite the variety of existing theoretical models for buyers’ coalition in the current e-commerce literature, no existing coalition scheme explicitly takes into consideration issues related to the leadership attributes of the coalition. By adopting a design science research methodology an...

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Autores principales:	Boongasame,Laor, Temdee,Punnarumol, Daneshgar,Farhad
Lenguaje:	English
Publicado:	Universidad de Talca 2012
Materias:	Buyer coalition Game theory Electronic commerce Social network Coalition leader Algorithmic design
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762012000100009
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spelling	oai:scielo:S0718-187620120001000092018-10-12Forming Buyer Coalition Scheme with Connection of a Coalition LeaderBoongasame,LaorTemdee,PunnarumolDaneshgar,Farhad Buyer coalition Game theory Electronic commerce Social network Coalition leader Algorithmic design Despite the variety of existing theoretical models for buyers’ coalition in the current e-commerce literature, no existing coalition scheme explicitly takes into consideration issues related to the leadership attributes of the coalition. By adopting a design science research methodology and utilizing theoretical groundings of the Social Networking and Game theory, the current article provides algorithmic design of a buyer coalition scheme with explicit focus given to the ’betweenness’, ’centrality’, and ’closeness’ attributes of the coalition leader. Detailed steps for forming the proposed coalition are provided along with related algorithmic designs and explanations for each step. The execution of the proposed algorithmic design and its effectiveness compared to the situation where no leadership attributes is explicitly considered, are demonstrated by using a scenario and associated simulation programs. Results from the simulation programs confirm that the proposed model provides additional discounts for the buyers regardless the number of buyers within the coalition, and with no additional costs to the seller. It is also expected that sellers will benefit from the proposed model as a result of reduced transaction costs associated with the proposed scheme.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.7 n.1 20122012-04-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762012000100009en10.4067/S0718-18762012000100009
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Buyer coalition Game theory Electronic commerce Social network Coalition leader Algorithmic design
spellingShingle	Buyer coalition Game theory Electronic commerce Social network Coalition leader Algorithmic design Boongasame,Laor Temdee,Punnarumol Daneshgar,Farhad Forming Buyer Coalition Scheme with Connection of a Coalition Leader
description	Despite the variety of existing theoretical models for buyers’ coalition in the current e-commerce literature, no existing coalition scheme explicitly takes into consideration issues related to the leadership attributes of the coalition. By adopting a design science research methodology and utilizing theoretical groundings of the Social Networking and Game theory, the current article provides algorithmic design of a buyer coalition scheme with explicit focus given to the ’betweenness’, ’centrality’, and ’closeness’ attributes of the coalition leader. Detailed steps for forming the proposed coalition are provided along with related algorithmic designs and explanations for each step. The execution of the proposed algorithmic design and its effectiveness compared to the situation where no leadership attributes is explicitly considered, are demonstrated by using a scenario and associated simulation programs. Results from the simulation programs confirm that the proposed model provides additional discounts for the buyers regardless the number of buyers within the coalition, and with no additional costs to the seller. It is also expected that sellers will benefit from the proposed model as a result of reduced transaction costs associated with the proposed scheme.
author	Boongasame,Laor Temdee,Punnarumol Daneshgar,Farhad
author_facet	Boongasame,Laor Temdee,Punnarumol Daneshgar,Farhad
author_sort	Boongasame,Laor
title	Forming Buyer Coalition Scheme with Connection of a Coalition Leader
title_short	Forming Buyer Coalition Scheme with Connection of a Coalition Leader
title_full	Forming Buyer Coalition Scheme with Connection of a Coalition Leader
title_fullStr	Forming Buyer Coalition Scheme with Connection of a Coalition Leader
title_full_unstemmed	Forming Buyer Coalition Scheme with Connection of a Coalition Leader
title_sort	forming buyer coalition scheme with connection of a coalition leader
publisher	Universidad de Talca
publishDate	2012
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762012000100009
work_keys_str_mv	AT boongasamelaor formingbuyercoalitionschemewithconnectionofacoalitionleader AT temdeepunnarumol formingbuyercoalitionschemewithconnectionofacoalitionleader AT daneshgarfarhad formingbuyercoalitionschemewithconnectionofacoalitionleader
_version_	1714202207203622912

Forming Buyer Coalition Scheme with Connection of a Coalition Leader

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