The Importance of Individual Characteristics on Consideration Sets for Online Auction Buyers
In this research, we extend online auction theory by considering set theory in terms of a staged buying process. Success of online auction marketplaces depends on the efficacy of individual buyers searching for and finding desired items for bidding. Searches that lead to consideration sets with too...
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| Autores principales: | , , |
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| Lenguaje: | English |
| Publicado: |
Universidad de Talca
2012
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| Materias: | |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762012000200003 |
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