How to Use Qualitative Research to Design a Managerially Useful E-Service Questionnaire
E-service questionnaires must be content-aligned with the company or organization’s customer relationship management system (CRM). Four phases of qualitative research will ensure this alignment. The first phase is a qualitatively evaluative search of the practitioner literature on e-retail...
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| Lenguaje: | English |
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Universidad de Talca
2012
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| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762012000200006 |
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