Shopping and Word-of-Mouth Intentions on Social Media
Social Media has been gaining popularity worldwide over the last years at an increasingly growing rate. Motivated by this fact, firms are piloting different approaches of promoting their products and services to consumers in order to capitalize on the prominence of such websites. However, there is m...
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| Autores principales: | , , |
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| Lenguaje: | English |
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Universidad de Talca
2013
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| Materias: | |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762013000100003 |
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