Electronic Word of Mouth and Knowledge Sharing on Social Network Sites: A Social Capital Perspective
Social network sites (SNSs) have attracted millions of users who interact with each other and with companies. However, few studies have examined the impact of knowledge sharing through electronic word of mouth (eWOM) in the context of SNSs. This paper investigates the relationship among the use of S...
Saved in:
| Main Authors: | , |
|---|---|
| Language: | English |
| Published: |
Universidad de Talca
2013
|
| Subjects: | |
| Online Access: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762013000100006 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
