Cube Assessment Framework for B2C Websites Applied in a Longitudinal Study in the Luxury Fashion Industry
A literature review of existing assessment frameworks for B2C websites over more than ten years reveals that they are all built bottom-up through an essentially empirical approach of recording functionalities/features without any theoretical construct to guide the design of the framework. In an atte...
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| Autores principales: | , |
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| Lenguaje: | English |
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Universidad de Talca
2013
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| Materias: | |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762013000200002 |
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