Cube Assessment Framework for B2C Websites Applied in a Longitudinal Study in the Luxury Fashion Industry

A literature review of existing assessment frameworks for B2C websites over more than ten years reveals that they are all built bottom-up through an essentially empirical approach of recording functionalities/features without any theoretical construct to guide the design of the framework. In an atte...

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Autores principales:	Hansen,Rina, Bjorn-Andersen,Niels
Lenguaje:	English
Publicado:	Universidad de Talca 2013
Materias:	Website Assessment CUBE Luxury Fashion Web 2.0 E-commerce Branding Social media Longitudinal
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762013000200002
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spelling	oai:scielo:S0718-187620130002000022018-10-12Cube Assessment Framework for B2C Websites Applied in a Longitudinal Study in the Luxury Fashion IndustryHansen,RinaBjorn-Andersen,Niels Website Assessment CUBE Luxury Fashion Web 2.0 E-commerce Branding Social media Longitudinal A literature review of existing assessment frameworks for B2C websites over more than ten years reveals that they are all built bottom-up through an essentially empirical approach of recording functionalities/features without any theoretical construct to guide the design of the framework. In an attempt to develop a theoretically consistent framework, this paper first identifies all relevant assessment categories and sub-categories for B2C websites in the luxury fashion industry. In total, eight categories and 29 sub-categories (actual assessment criteria) are identified. This framework is then applied to 15 luxury fashion brands in a longitudinal study in the years of 2006, 2008, 2010 and 2012. These four surveys document the substantial changes in website functionalities/features over the period, especially relating to how Web 2.0 and social media are diffused and adopted in the luxury fashion industry. A careful analysis of the eight categories and sub-categories reveals that the B2C website design can be characterized (and indeed defined) by virtue of three strategic choices regarding website design. The three strategic choices together with the eight categories form the basis for a theory for website design, which we name the CUBE model. We believe this model to be relevant beyond the luxury/fashion industry.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.8 n.2 20132013-08-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762013000200002en10.4067/S0718-18762013000200002
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Website Assessment CUBE Luxury Fashion Web 2.0 E-commerce Branding Social media Longitudinal
spellingShingle	Website Assessment CUBE Luxury Fashion Web 2.0 E-commerce Branding Social media Longitudinal Hansen,Rina Bjorn-Andersen,Niels Cube Assessment Framework for B2C Websites Applied in a Longitudinal Study in the Luxury Fashion Industry
description	A literature review of existing assessment frameworks for B2C websites over more than ten years reveals that they are all built bottom-up through an essentially empirical approach of recording functionalities/features without any theoretical construct to guide the design of the framework. In an attempt to develop a theoretically consistent framework, this paper first identifies all relevant assessment categories and sub-categories for B2C websites in the luxury fashion industry. In total, eight categories and 29 sub-categories (actual assessment criteria) are identified. This framework is then applied to 15 luxury fashion brands in a longitudinal study in the years of 2006, 2008, 2010 and 2012. These four surveys document the substantial changes in website functionalities/features over the period, especially relating to how Web 2.0 and social media are diffused and adopted in the luxury fashion industry. A careful analysis of the eight categories and sub-categories reveals that the B2C website design can be characterized (and indeed defined) by virtue of three strategic choices regarding website design. The three strategic choices together with the eight categories form the basis for a theory for website design, which we name the CUBE model. We believe this model to be relevant beyond the luxury/fashion industry.
author	Hansen,Rina Bjorn-Andersen,Niels
author_facet	Hansen,Rina Bjorn-Andersen,Niels
author_sort	Hansen,Rina
title	Cube Assessment Framework for B2C Websites Applied in a Longitudinal Study in the Luxury Fashion Industry
title_short	Cube Assessment Framework for B2C Websites Applied in a Longitudinal Study in the Luxury Fashion Industry
title_full	Cube Assessment Framework for B2C Websites Applied in a Longitudinal Study in the Luxury Fashion Industry
title_fullStr	Cube Assessment Framework for B2C Websites Applied in a Longitudinal Study in the Luxury Fashion Industry
title_full_unstemmed	Cube Assessment Framework for B2C Websites Applied in a Longitudinal Study in the Luxury Fashion Industry
title_sort	cube assessment framework for b2c websites applied in a longitudinal study in the luxury fashion industry
publisher	Universidad de Talca
publishDate	2013
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762013000200002
work_keys_str_mv	AT hansenrina cubeassessmentframeworkforb2cwebsitesappliedinalongitudinalstudyintheluxuryfashionindustry AT bjornandersenniels cubeassessmentframeworkforb2cwebsitesappliedinalongitudinalstudyintheluxuryfashionindustry
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Cube Assessment Framework for B2C Websites Applied in a Longitudinal Study in the Luxury Fashion Industry

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