Customer Behavior Analysis Using Rough Set Approach
The customer relationship management (CRM) is a business methodology used to build long term profitable customers by analyzing customer needs and behaviors. The customer behavior is analyzed by choosing important attributes in the customer database. The customers are then segmented into groups accor...
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| Autores principales: | , |
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| Lenguaje: | English |
| Publicado: |
Universidad de Talca
2013
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| Materias: | |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762013000200003 |
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