The Logic of Electronic Hybrids: A Conceptual Analysis of the Influence of Cloud Computing on Electronic Commerce
This paper extends the on-going analysis of the electronic markets hypothesis by offering a complementary hypothesis, namely, the electronic hybrids hypothesis. In a seminal 1987 article, Malone, Yates, and Benjamin predicted an overall shift toward proportionately more use of electronic markets rat...
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| Lenguaje: | English |
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Universidad de Talca
2013
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| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762013000300002 |
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