The Logic of Electronic Hybrids: A Conceptual Analysis of the Influence of Cloud Computing on Electronic Commerce

This paper extends the on-going analysis of the electronic markets hypothesis by offering a complementary hypothesis, namely, the electronic hybrids hypothesis. In a seminal 1987 article, Malone, Yates, and Benjamin predicted an overall shift toward proportionately more use of electronic markets rat...

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Autor principal:	Fink,Lior
Lenguaje:	English
Publicado:	Universidad de Talca 2013
Materias:	Electronic commerce Cloud computing Electronic markets Transaction cost economics Conceptual analysis
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762013000300002
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spelling	oai:scielo:S0718-187620130003000022018-10-12The Logic of Electronic Hybrids: A Conceptual Analysis of the Influence of Cloud Computing on Electronic CommerceFink,Lior Electronic commerce Cloud computing Electronic markets Transaction cost economics Conceptual analysis This paper extends the on-going analysis of the electronic markets hypothesis by offering a complementary hypothesis, namely, the electronic hybrids hypothesis. In a seminal 1987 article, Malone, Yates, and Benjamin predicted an overall shift toward proportionately more use of electronic markets rather than electronic hierarchies. However, critics of this hypothesis have highlighted various factors that are responsible for its limited predictive validity, in particular for electronic business-to-business (B2B) commerce. This paper revisits transaction cost economics and the electronic markets literature to identify five inhibiting factors that have led to a much narrower shift than that predicted by the electronic markets hypothesis. The main argument developed in this paper is that the growing use of cloud computing is expected to mitigate those inhibiting factors and consequently lead to a further shift toward electronic markets. However, because the inhibiting factors are mitigated, but not eliminated, cloud computing has the potential to shift electronic B2B commerce toward more open, loosely-coupled exchanges, without electronic markets becoming the dominant mode of governance.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.8 n.3 20132013-12-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762013000300002en10.4067/S0718-18762013000300002
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Electronic commerce Cloud computing Electronic markets Transaction cost economics Conceptual analysis
spellingShingle	Electronic commerce Cloud computing Electronic markets Transaction cost economics Conceptual analysis Fink,Lior The Logic of Electronic Hybrids: A Conceptual Analysis of the Influence of Cloud Computing on Electronic Commerce
description	This paper extends the on-going analysis of the electronic markets hypothesis by offering a complementary hypothesis, namely, the electronic hybrids hypothesis. In a seminal 1987 article, Malone, Yates, and Benjamin predicted an overall shift toward proportionately more use of electronic markets rather than electronic hierarchies. However, critics of this hypothesis have highlighted various factors that are responsible for its limited predictive validity, in particular for electronic business-to-business (B2B) commerce. This paper revisits transaction cost economics and the electronic markets literature to identify five inhibiting factors that have led to a much narrower shift than that predicted by the electronic markets hypothesis. The main argument developed in this paper is that the growing use of cloud computing is expected to mitigate those inhibiting factors and consequently lead to a further shift toward electronic markets. However, because the inhibiting factors are mitigated, but not eliminated, cloud computing has the potential to shift electronic B2B commerce toward more open, loosely-coupled exchanges, without electronic markets becoming the dominant mode of governance.
author	Fink,Lior
author_facet	Fink,Lior
author_sort	Fink,Lior
title	The Logic of Electronic Hybrids: A Conceptual Analysis of the Influence of Cloud Computing on Electronic Commerce
title_short	The Logic of Electronic Hybrids: A Conceptual Analysis of the Influence of Cloud Computing on Electronic Commerce
title_full	The Logic of Electronic Hybrids: A Conceptual Analysis of the Influence of Cloud Computing on Electronic Commerce
title_fullStr	The Logic of Electronic Hybrids: A Conceptual Analysis of the Influence of Cloud Computing on Electronic Commerce
title_full_unstemmed	The Logic of Electronic Hybrids: A Conceptual Analysis of the Influence of Cloud Computing on Electronic Commerce
title_sort	logic of electronic hybrids: a conceptual analysis of the influence of cloud computing on electronic commerce
publisher	Universidad de Talca
publishDate	2013
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762013000300002
work_keys_str_mv	AT finklior thelogicofelectronichybridsaconceptualanalysisoftheinfluenceofcloudcomputingonelectroniccommerce AT finklior logicofelectronichybridsaconceptualanalysisoftheinfluenceofcloudcomputingonelectroniccommerce
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The Logic of Electronic Hybrids: A Conceptual Analysis of the Influence of Cloud Computing on Electronic Commerce

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