Advice Sharing Between Paired Users in Online Travel Planning
There have been few studies investigating the effects of collaboration on online shopping. In this paper, we consider an online shopping scenario where the user and a partner, who are not collocated, plan the travel collaboratively. We develop a research model based on Website Trust to explain the u...
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| Autores principales: | , |
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| Lenguaje: | English |
| Publicado: |
Universidad de Talca
2014
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| Materias: | |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762014000100002 |
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