Web 2.0, Social Networks and E-commerce as Marketing Tools
The spectacular development of the Web 2.0, particularly through online social networks, has awakened much interest in different areas. Marketing is one of them and businesses have decided to experiment with this new type of technology in support to their commercial activities. However, to take adva...
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| Autores principales: | , |
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| Lenguaje: | English |
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Universidad de Talca
2014
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| Materias: | |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762014000100006 |
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