Web 2.0, Social Networks and E-commerce as Marketing Tools

The spectacular development of the Web 2.0, particularly through online social networks, has awakened much interest in different areas. Marketing is one of them and businesses have decided to experiment with this new type of technology in support to their commercial activities. However, to take adva...

Description complète

Enregistré dans:
Détails bibliographiques
Auteurs principaux: Mata,Francisco J, Quesada,Ariella
Langue:English
Publié: Universidad de Talca 2014
Sujets:
Accès en ligne:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762014000100006
Tags: Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!