The Effect of Positive and Negative Signals on Perceived Deceptiveness of Websites in Online Markets
This study extends the understanding of signaling in online shopping environments by evaluating the effect of positive and negative signals on perceptions of online buyers. Drawing from signaling theory, this study proposes and empirically tests a model for conceptualizing the influence of website s...
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| Autores principales: | , , , |
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| Lenguaje: | English |
| Publicado: |
Universidad de Talca
2015
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| Materias: | |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762015000100003 |
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