The Effect of Positive and Negative Signals on Perceived Deceptiveness of Websites in Online Markets
This study extends the understanding of signaling in online shopping environments by evaluating the effect of positive and negative signals on perceptions of online buyers. Drawing from signaling theory, this study proposes and empirically tests a model for conceptualizing the influence of website s...
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| Lenguaje: | English |
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Universidad de Talca
2015
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oai:scielo:S0718-187620150001000032018-10-12The Effect of Positive and Negative Signals on Perceived Deceptiveness of Websites in Online MarketsMavlanova,TamillaBenbunan-Fich,RaquelKoufaris,MariosLang,Guido Signaling theory Website signals Deception E-commerce Purchase intentions This study extends the understanding of signaling in online shopping environments by evaluating the effect of positive and negative signals on perceptions of online buyers. Drawing from signaling theory, this study proposes and empirically tests a model for conceptualizing the influence of website signals on perceived deceptiveness and purchase intentions. The results support the assertions of the model and indicate that the online buyers’ perceptions of website deceptiveness and purchase intentions are mainly influenced by website content, website amateurism and website physical presence, whereas human presence is not significant.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.10 n.1 20152015-01-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762015000100003en10.4067/S0718-18762015000100003 |
| institution |
Scielo Chile |
| collection |
Scielo Chile |
| language |
English |
| topic |
Signaling theory Website signals Deception E-commerce Purchase intentions |
| spellingShingle |
Signaling theory Website signals Deception E-commerce Purchase intentions Mavlanova,Tamilla Benbunan-Fich,Raquel Koufaris,Marios Lang,Guido The Effect of Positive and Negative Signals on Perceived Deceptiveness of Websites in Online Markets |
| description |
This study extends the understanding of signaling in online shopping environments by evaluating the effect of positive and negative signals on perceptions of online buyers. Drawing from signaling theory, this study proposes and empirically tests a model for conceptualizing the influence of website signals on perceived deceptiveness and purchase intentions. The results support the assertions of the model and indicate that the online buyers’ perceptions of website deceptiveness and purchase intentions are mainly influenced by website content, website amateurism and website physical presence, whereas human presence is not significant. |
| author |
Mavlanova,Tamilla Benbunan-Fich,Raquel Koufaris,Marios Lang,Guido |
| author_facet |
Mavlanova,Tamilla Benbunan-Fich,Raquel Koufaris,Marios Lang,Guido |
| author_sort |
Mavlanova,Tamilla |
| title |
The Effect of Positive and Negative Signals on Perceived Deceptiveness of Websites in Online Markets |
| title_short |
The Effect of Positive and Negative Signals on Perceived Deceptiveness of Websites in Online Markets |
| title_full |
The Effect of Positive and Negative Signals on Perceived Deceptiveness of Websites in Online Markets |
| title_fullStr |
The Effect of Positive and Negative Signals on Perceived Deceptiveness of Websites in Online Markets |
| title_full_unstemmed |
The Effect of Positive and Negative Signals on Perceived Deceptiveness of Websites in Online Markets |
| title_sort |
effect of positive and negative signals on perceived deceptiveness of websites in online markets |
| publisher |
Universidad de Talca |
| publishDate |
2015 |
| url |
http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762015000100003 |
| work_keys_str_mv |
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| _version_ |
1714202218577526784 |