Customer Knowledge Management Application in Gaining Organization’s Competitive Advantage in Electronic Commerce
In modern organizations, knowledge is the fundamental basis of competition. In the new context, two major factors determine the future survival or success of organizations: electronic commerce and the knowledge from customers. Thus, the goals of the research were figured out, and investigating the r...
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| Auteurs principaux: | , , |
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| Langue: | English |
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Universidad de Talca
2015
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| Accès en ligne: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762015000100006 |
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