Customer Knowledge Management Application in Gaining Organization’s Competitive Advantage in Electronic Commerce

In modern organizations, knowledge is the fundamental basis of competition. In the new context, two major factors determine the future survival or success of organizations: electronic commerce and the knowledge from customers. Thus, the goals of the research were figured out, and investigating the r...

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Autores principales:	Aghamirian,Bahman, Dorri,Behrouz, Aghamirian,Babak
Lenguaje:	English
Publicado:	Universidad de Talca 2015
Materias:	Customer knowledge management (CKM) Competitive advantage E-commerce Satisfaction Customer knowledge Competitive advantage in E-commerce
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762015000100006
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spelling	oai:scielo:S0718-187620150001000062018-10-12Customer Knowledge Management Application in Gaining Organization’s Competitive Advantage in Electronic CommerceAghamirian,BahmanDorri,BehrouzAghamirian,Babak Customer knowledge management (CKM) Competitive advantage E-commerce Satisfaction Customer knowledge Competitive advantage in E-commerce In modern organizations, knowledge is the fundamental basis of competition. In the new context, two major factors determine the future survival or success of organizations: electronic commerce and the knowledge from customers. Thus, the goals of the research were figured out, and investigating the relationship and application of customer’s knowledge management in gaining competitive advantages of organizations in E-commerce and also the 8 followings factors were investigated: knowledge from customers, knowledge for the customers, knowledge about customers, recording and spreading customers' knowledge, quality of the products and services, pace of providing the products and services, reasonable prices and satisfaction as the output and result of using customers’ knowledge management on organizations competitive advantage variable in E-commerce. For the statistic society, people who were all experts and elites of Mellat Bank market development organization were chosen, and 210 experts who are working in Iranian insurance companies. The statistic tests used were: Kolmogorov-Smirnov, simple linear and multiple regression the results extracted from the above tests stated the linear relationship and correlation between independent and dependent variables. The results of this study had shown the application of the customers’ knowledge management would lead into gaining competitive advantage for the organizations in E-commerce.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.10 n.1 20152015-01-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762015000100006en10.4067/S0718-18762015000100006
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Customer knowledge management (CKM) Competitive advantage E-commerce Satisfaction Customer knowledge Competitive advantage in E-commerce
spellingShingle	Customer knowledge management (CKM) Competitive advantage E-commerce Satisfaction Customer knowledge Competitive advantage in E-commerce Aghamirian,Bahman Dorri,Behrouz Aghamirian,Babak Customer Knowledge Management Application in Gaining Organization’s Competitive Advantage in Electronic Commerce
description	In modern organizations, knowledge is the fundamental basis of competition. In the new context, two major factors determine the future survival or success of organizations: electronic commerce and the knowledge from customers. Thus, the goals of the research were figured out, and investigating the relationship and application of customer’s knowledge management in gaining competitive advantages of organizations in E-commerce and also the 8 followings factors were investigated: knowledge from customers, knowledge for the customers, knowledge about customers, recording and spreading customers' knowledge, quality of the products and services, pace of providing the products and services, reasonable prices and satisfaction as the output and result of using customers’ knowledge management on organizations competitive advantage variable in E-commerce. For the statistic society, people who were all experts and elites of Mellat Bank market development organization were chosen, and 210 experts who are working in Iranian insurance companies. The statistic tests used were: Kolmogorov-Smirnov, simple linear and multiple regression the results extracted from the above tests stated the linear relationship and correlation between independent and dependent variables. The results of this study had shown the application of the customers’ knowledge management would lead into gaining competitive advantage for the organizations in E-commerce.
author	Aghamirian,Bahman Dorri,Behrouz Aghamirian,Babak
author_facet	Aghamirian,Bahman Dorri,Behrouz Aghamirian,Babak
author_sort	Aghamirian,Bahman
title	Customer Knowledge Management Application in Gaining Organization’s Competitive Advantage in Electronic Commerce
title_short	Customer Knowledge Management Application in Gaining Organization’s Competitive Advantage in Electronic Commerce
title_full	Customer Knowledge Management Application in Gaining Organization’s Competitive Advantage in Electronic Commerce
title_fullStr	Customer Knowledge Management Application in Gaining Organization’s Competitive Advantage in Electronic Commerce
title_full_unstemmed	Customer Knowledge Management Application in Gaining Organization’s Competitive Advantage in Electronic Commerce
title_sort	customer knowledge management application in gaining organization’s competitive advantage in electronic commerce
publisher	Universidad de Talca
publishDate	2015
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762015000100006
work_keys_str_mv	AT aghamirianbahman customerknowledgemanagementapplicationingainingorganizationrsquoscompetitiveadvantageinelectroniccommerce AT dorribehrouz customerknowledgemanagementapplicationingainingorganizationrsquoscompetitiveadvantageinelectroniccommerce AT aghamirianbabak customerknowledgemanagementapplicationingainingorganizationrsquoscompetitiveadvantageinelectroniccommerce
_version_	1714202219064066048

Customer Knowledge Management Application in Gaining Organization&rsquo;s Competitive Advantage in Electronic Commerce

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