Factors Influencing Live Customer Support Chat Services: An Empirical Investigation in Kuwait

This study investigates factors influencing live customer support chat services in Kuwait. Live Customer Support Chat represents a newly implemented type of customer service in E-commerce websites. Live Support Chat allows online agents through company’s websites to answer customer questio...

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Autores principales: Elmorshidy,Ahmed, M. Mostafa,Mohamed, El-Moughrabi,Issam, Al-Mezen,Husain
Lenguaje:English
Publicado: Universidad de Talca 2015
Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762015000300006
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