Factors Influencing Live Customer Support Chat Services: An Empirical Investigation in Kuwait
This study investigates factors influencing live customer support chat services in Kuwait. Live Customer Support Chat represents a newly implemented type of customer service in E-commerce websites. Live Support Chat allows online agents through company’s websites to answer customer questio...
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| Main Authors: | , , , |
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| Language: | English |
| Published: |
Universidad de Talca
2015
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| Online Access: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762015000300006 |
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