Exploratory Study on Anchoring: Fake Vote Counts in Consumer Reviews Affect Judgments of Information Quality
Popular products in online stores often have overwhelming numbers of reviews. To help consumers identity quality reviews, (Site 1) crowdsources this decision by asking consumers to vote on the helpfulness of reviews. Many studies assume these votes reflect the information quality of a review, but th...
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| Autores principales: | , |
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| Lenguaje: | English |
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Universidad de Talca
2017
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| Materias: | |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762017000100002 |
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