A Quantitative Analysis on E-Books Sampling Optimization
E-book sales have seen a slow growth in recent years. A major issue is how to attract consumers and promote sales. Motivated by the marketing strategy of free sampling, retailers start to offer free partial sampling of e-books. We propose a quantitative model for retailers to optimize the selection...
Guardado en:
Autor principal: | |
---|---|
Lenguaje: | English |
Publicado: |
Universidad de Talca
2017
|
Materias: | |
Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762017000100006 |
Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|