Barriers of Mobile Commerce Adoption Intention: Perceptions of Generation X in Malaysia

Many telecommunication companies in Malaysia have been attracted to invest significantly in the development of mobile commerce due to the explosive growth in the usage and market penetration of mobile devices. Eventhough generation X is characterized with high earning power, as they are reluctant on...

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Autores principales: Moorthy,Krishna, Suet Ling,Ching, Weng Fatt,Yeong, Mun Yee,Chan, Ket Yin,Elaine Chong, Sin Yee,Kwa, Kok Wei,Lee
Lenguaje:English
Publicado: Universidad de Talca 2017
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Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762017000200004
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