Barriers of Mobile Commerce Adoption Intention: Perceptions of Generation X in Malaysia

Many telecommunication companies in Malaysia have been attracted to invest significantly in the development of mobile commerce due to the explosive growth in the usage and market penetration of mobile devices. Eventhough generation X is characterized with high earning power, as they are reluctant on...

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Autores principales:	Moorthy,Krishna, Suet Ling,Ching, Weng Fatt,Yeong, Mun Yee,Chan, Ket Yin,Elaine Chong, Sin Yee,Kwa, Kok Wei,Lee
Lenguaje:	English
Publicado:	Universidad de Talca 2017
Materias:	Mobile commerce Innovation resistance theory Negative valence factor Generation X Malaysia
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762017000200004
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spelling	oai:scielo:S0718-187620170002000042018-10-12Barriers of Mobile Commerce Adoption Intention: Perceptions of Generation X in MalaysiaMoorthy,KrishnaSuet Ling,ChingWeng Fatt,YeongMun Yee,ChanKet Yin,Elaine ChongSin Yee,KwaKok Wei,Lee Mobile commerce Innovation resistance theory Negative valence factor Generation X Malaysia Many telecommunication companies in Malaysia have been attracted to invest significantly in the development of mobile commerce due to the explosive growth in the usage and market penetration of mobile devices. Eventhough generation X is characterized with high earning power, as they are reluctant on technological advancements, the mobile commerce adoption rate is remaining low in Malaysia. Therefore, this study is intended to explore the resistance factors to understand the reasons for this low adoption among generation X in Malaysia. Innovation Resistance Theory (IRT) and Valence Framework have been employed to examine the barriers, including usage, value, risk, tradition, image, and perceived cost barriers. The results of this study have been derived from data collected from 227 generation X consumers through questionnaire survey. The findings of this study show that, except the cost barrier, all other barriers significantly affect the mobile commerce adoption. These results enable local businesses to develop solutions to eliminate the resistance barriers and act as a means of understanding how to possibly enhance the rate of mobile commerce adoption in Malaysia. This research provides an extended Innovation Resistance Theory model by adding the perceived cost barrier construct, a negative valence factor, for the adoption intention of mobile commerce.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.12 n.2 20172017-05-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762017000200004en10.4067/S0718-18762017000200004
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Mobile commerce Innovation resistance theory Negative valence factor Generation X Malaysia
spellingShingle	Mobile commerce Innovation resistance theory Negative valence factor Generation X Malaysia Moorthy,Krishna Suet Ling,Ching Weng Fatt,Yeong Mun Yee,Chan Ket Yin,Elaine Chong Sin Yee,Kwa Kok Wei,Lee Barriers of Mobile Commerce Adoption Intention: Perceptions of Generation X in Malaysia
description	Many telecommunication companies in Malaysia have been attracted to invest significantly in the development of mobile commerce due to the explosive growth in the usage and market penetration of mobile devices. Eventhough generation X is characterized with high earning power, as they are reluctant on technological advancements, the mobile commerce adoption rate is remaining low in Malaysia. Therefore, this study is intended to explore the resistance factors to understand the reasons for this low adoption among generation X in Malaysia. Innovation Resistance Theory (IRT) and Valence Framework have been employed to examine the barriers, including usage, value, risk, tradition, image, and perceived cost barriers. The results of this study have been derived from data collected from 227 generation X consumers through questionnaire survey. The findings of this study show that, except the cost barrier, all other barriers significantly affect the mobile commerce adoption. These results enable local businesses to develop solutions to eliminate the resistance barriers and act as a means of understanding how to possibly enhance the rate of mobile commerce adoption in Malaysia. This research provides an extended Innovation Resistance Theory model by adding the perceived cost barrier construct, a negative valence factor, for the adoption intention of mobile commerce.
author	Moorthy,Krishna Suet Ling,Ching Weng Fatt,Yeong Mun Yee,Chan Ket Yin,Elaine Chong Sin Yee,Kwa Kok Wei,Lee
author_facet	Moorthy,Krishna Suet Ling,Ching Weng Fatt,Yeong Mun Yee,Chan Ket Yin,Elaine Chong Sin Yee,Kwa Kok Wei,Lee
author_sort	Moorthy,Krishna
title	Barriers of Mobile Commerce Adoption Intention: Perceptions of Generation X in Malaysia
title_short	Barriers of Mobile Commerce Adoption Intention: Perceptions of Generation X in Malaysia
title_full	Barriers of Mobile Commerce Adoption Intention: Perceptions of Generation X in Malaysia
title_fullStr	Barriers of Mobile Commerce Adoption Intention: Perceptions of Generation X in Malaysia
title_full_unstemmed	Barriers of Mobile Commerce Adoption Intention: Perceptions of Generation X in Malaysia
title_sort	barriers of mobile commerce adoption intention: perceptions of generation x in malaysia
publisher	Universidad de Talca
publishDate	2017
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762017000200004
work_keys_str_mv	AT moorthykrishna barriersofmobilecommerceadoptionintentionperceptionsofgenerationxinmalaysia AT suetlingching barriersofmobilecommerceadoptionintentionperceptionsofgenerationxinmalaysia AT wengfattyeong barriersofmobilecommerceadoptionintentionperceptionsofgenerationxinmalaysia AT munyeechan barriersofmobilecommerceadoptionintentionperceptionsofgenerationxinmalaysia AT ketyinelainechong barriersofmobilecommerceadoptionintentionperceptionsofgenerationxinmalaysia AT sinyeekwa barriersofmobilecommerceadoptionintentionperceptionsofgenerationxinmalaysia AT kokweilee barriersofmobilecommerceadoptionintentionperceptionsofgenerationxinmalaysia
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Barriers of Mobile Commerce Adoption Intention: Perceptions of Generation X in Malaysia

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