Online Sport Event Consumers: Attitude, E-Quality and E- Satisfaction
Sporting events attract millions of dollars in sponsorship and tourism, so a strong event brand is required. The event website quality is responsible for maintaining and attracting consumers and creating a positive attitude towards the brand. The purpose of this study was to examine key variables th...
Enregistré dans:
| Auteurs principaux: | , , , |
|---|---|
| Langue: | English |
| Publié: |
Universidad de Talca
2017
|
| Sujets: | |
| Accès en ligne: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762017000200005 |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|