Online Sport Event Consumers: Attitude, E-Quality and E- Satisfaction

Sporting events attract millions of dollars in sponsorship and tourism, so a strong event brand is required. The event website quality is responsible for maintaining and attracting consumers and creating a positive attitude towards the brand. The purpose of this study was to examine key variables th...

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Autores principales:	Dos-Santos,Manuel Alonso, Calabuig Moreno,Ferran, Montoro Ríos,Francisco, Alguacil,Mario
Lenguaje:	English
Publicado:	Universidad de Talca 2017
Materias:	Branding Quality E-Satisfaction Consumer Behavior Internet
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762017000200005
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spelling	oai:scielo:S0718-187620170002000052018-10-12Online Sport Event Consumers: Attitude, E-Quality and E- SatisfactionDos-Santos,Manuel AlonsoCalabuig Moreno,FerranMontoro Ríos,FranciscoAlguacil,Mario Branding Quality E-Satisfaction Consumer Behavior Internet Sporting events attract millions of dollars in sponsorship and tourism, so a strong event brand is required. The event website quality is responsible for maintaining and attracting consumers and creating a positive attitude towards the brand. The purpose of this study was to examine key variables that affect the behavior of online sport event consumers. Specifically, it explores e-quality and e-satisfaction and how they influence the attitude towards the website and the brand. Structural equation model tests revealed that a positive quality can determine a positive attitude to the web site, even the consumer is not satisfied with it. On the other hand, the stakeholder needs to pay attention to maintain a high-quality web site if he wants to increase the attitude toward the brand to attract consumer to the sport event, because the event can generate revenue to the sponsors, cities and citizens.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.12 n.2 20172017-05-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762017000200005en10.4067/S0718-18762017000200005
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Branding Quality E-Satisfaction Consumer Behavior Internet
spellingShingle	Branding Quality E-Satisfaction Consumer Behavior Internet Dos-Santos,Manuel Alonso Calabuig Moreno,Ferran Montoro Ríos,Francisco Alguacil,Mario Online Sport Event Consumers: Attitude, E-Quality and E- Satisfaction
description	Sporting events attract millions of dollars in sponsorship and tourism, so a strong event brand is required. The event website quality is responsible for maintaining and attracting consumers and creating a positive attitude towards the brand. The purpose of this study was to examine key variables that affect the behavior of online sport event consumers. Specifically, it explores e-quality and e-satisfaction and how they influence the attitude towards the website and the brand. Structural equation model tests revealed that a positive quality can determine a positive attitude to the web site, even the consumer is not satisfied with it. On the other hand, the stakeholder needs to pay attention to maintain a high-quality web site if he wants to increase the attitude toward the brand to attract consumer to the sport event, because the event can generate revenue to the sponsors, cities and citizens.
author	Dos-Santos,Manuel Alonso Calabuig Moreno,Ferran Montoro Ríos,Francisco Alguacil,Mario
author_facet	Dos-Santos,Manuel Alonso Calabuig Moreno,Ferran Montoro Ríos,Francisco Alguacil,Mario
author_sort	Dos-Santos,Manuel Alonso
title	Online Sport Event Consumers: Attitude, E-Quality and E- Satisfaction
title_short	Online Sport Event Consumers: Attitude, E-Quality and E- Satisfaction
title_full	Online Sport Event Consumers: Attitude, E-Quality and E- Satisfaction
title_fullStr	Online Sport Event Consumers: Attitude, E-Quality and E- Satisfaction
title_full_unstemmed	Online Sport Event Consumers: Attitude, E-Quality and E- Satisfaction
title_sort	online sport event consumers: attitude, e-quality and e- satisfaction
publisher	Universidad de Talca
publishDate	2017
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762017000200005
work_keys_str_mv	AT dossantosmanuelalonso onlinesporteventconsumersattitudeequalityandesatisfaction AT calabuigmorenoferran onlinesporteventconsumersattitudeequalityandesatisfaction AT montororiosfrancisco onlinesporteventconsumersattitudeequalityandesatisfaction AT alguacilmario onlinesporteventconsumersattitudeequalityandesatisfaction
_version_	1714202226101059584

Online Sport Event Consumers: Attitude, E-Quality and E- Satisfaction

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