Shifts in Online Consumer Behavior: A Preliminary Investigation of the Net Generation
Abstract: The main purpose of this study is to examine the factors affecting the online shopping behavior of Net-generation comparing with pre Net-generation. To do so, the research develops a research model including nine independent variables that are hypothesized to predict the intention of purch...
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| Auteurs principaux: | , |
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| Langue: | English |
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Universidad de Talca
2018
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| Accès en ligne: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762018000100102 |
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