Effects of Product Smartness on Satisfaction: Focused on the Perceived Characteristics of Smartphones
Abstract: This paper investigates consumers’ perceptions toward smartness characteristics of smartphones to understand the influence of product smartness on consumer satisfaction. Recent developments in information technology are accelerating the pace of change in products, particularly th...
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Lenguaje: | English |
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Universidad de Talca
2018
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Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762018000200102 |
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