Effects of Product Smartness on Satisfaction: Focused on the Perceived Characteristics of Smartphones

Abstract: This paper investigates consumers’ perceptions toward smartness characteristics of smartphones to understand the influence of product smartness on consumer satisfaction. Recent developments in information technology are accelerating the pace of change in products, particularly th...

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Auteurs principaux: Lee,Won-jun, Shin,Seungjae
Langue:English
Publié: Universidad de Talca 2018
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Accès en ligne:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762018000200102
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